News digest No. 43. Freedom of thought

About the Apple Watch and other smart watches, improved version of the HTC One (M9) smartphone with six official firmware, the international announcement of Moto Maker and the freedom of choice.

Before proceeding to the main news, I'd like to tell you about a funny coincidence.

A few days our blog has ended "Contest enthusiasts" in which readers were asked to tell about the ideal, in their view, external battery. Interesting comments were many, but most of all I remember the commentary of Alexander Noskov, to which he took the trouble to make a sketch:

Be in the pocket of big poverbank when it's not necessary, is wrong. To achieve a balance between convenience and features, you still have to divide into segments. I would conditionally divided powerbank into three categories:

  1. City (enough to night) ~ 1000 mAh.
  2. Travel (3-4 charging) ~ 7-9000 mAh
  3. Outdoorsy field (5 charges and higher)

It is important in the design of a La mobile phone — waterproof and shockproof case, bumpers, etc.

In the first option I want to dwell, because there is nowhere important as the design. Seems to have a flat semicircle with a protruding USB connector. Anything superfluous, a minimum size, a simple bar of charge. Production costs are minimal, the perfect choice for every day. You can safely give to friends and family without risking going bankrupt. The design is versatile, suitable to any smartphone, not stopping to make calls. That's all I need, as a city dweller, to be happy.

Probably, the same ideas do often come from a bunch of different people. Anyway, in the beginning of the week I stumbled on the news about external battery for Galaxy S6 that perfectly fits the description of Alexander.

Let the contest this time, he didn't win, but now with a clear conscience can say that PhoneSuit most brazenly stole the idea of such a battery him personally.

Link to news

Preface

Once covered in head to toe fur caveman learned to make clothes from animal skins and warm the cave with fire. And since then, has become much less hairy. Then man learned to build a fence of sharpened stakes, breed livestock, and fancy food store. The ability to run fast and swing a heavy club ceased to be vital — and the tribe began to appear clever, but not very well physically developed personality. Over time, people invented many different mechanisms and devices that facilitate their work. Free time became more, and among people there are philosophers, musicians, and writers.

A Millennium later, man invented computers, the Internet and smartphones. But for some reason decided that this time incident in his life changes him will have no effect.

But in vain.

Delegation of authority

For centuries people were looking for a way to shift their business to someone else. Pets, slaves, mechanisms, and even nature itself. And once they did — tried to get rid of the "extra" function, replacing it with something else. Still it was mostly about the physical labor that people spend most of their time. In fact, computers were invented exactly for this purpose — automate the production process, to reduce the amount of manual labor. But computers gradually took on another "function" of man — the need to think.

Why try to reach the answer yourself if it is enough to drive the question into Google? Why should be able to take it if any smartphone has a calculator? Why study in school and Institute dozens of items, if in our enlightened age from almost anywhere in the world you can contact a specialist, ready to consult on the problem? Why bother to think if the answers appear before the questions themselves arise?

This issue is studied by different specialists is not the first year, and the results are not very comforting. And it's not only about the ability to produce in the mind the complicated calculations, but on a much more global things – the ability to work independently with a large amount of information to draw conclusions on the basis of the facts and other things. Another thing is that they prefer to ignore and every effort to ignore.

As example is a recent study at the University of Waterloo, which was attended by 660 people. Gordon Penicuik, research associate and doctoral candidate, said the following about him: "Our study shows the link between intensive smartphone use and reduction of level of intelligence. Whether smartphones actually decrease the level of intelligence — is an important issue that requires further research."

Link to news

Needless to say, the wording is quite streamlined. But definitely disturbing.

Choosing cell phone

Apart from the universal problems and return to mobile devices, we can see a funny picture. All buyers tend to have the "best" device, but it does not want to understand that this is the "best" means in practice. And whether or not it's the best.

Some buyers actually trust the sales consultants to make choices for them, silently agreeing with their decision, only to be assured that it really is "the best choice". The other part focuses on what you use friends, relatives and colleagues. Once everyone is using a smartphone brand X, why even something to think about? We have to go and buy. Perhaps the most reasonable behaviour is now considered a search query in your favorite search engine, and the author of such a query would be willing to pay attention only to short, clear answers. Long articles to read very few people willing to understand all the pros and cons of the devices. The main thing is to determine which option is "right" and memorize one or two clear-cut argument supporting this choice. Try to understand how it works the competition, already excess, the less you know — sleep tight.

Of Course, I exaggerate a little. Talking about even the existence of the MR and of thousands of his readers. However, the essence really is about.

In this regard were very significant announcement of the latest iPhone. iPhone 6 and iPhone 6 Plus are completely different devices that immediately can be seen on the same diagonal of the screen. The choice between these two models should not be too difficult, just go to the store and get both the device in his hands. The vast majority of people immediately know which phone they are now comfortable, but what they are not yet ready to buy.

However, among some fans of the brand began a genuine hysteria. Before everything was simple and clear — you need to take the latest iPhone with the same amount of memory, which is not a pity money. Now everything has become clear. After all flagships this year, there are two, so which one is better? What the device does "real leader", and what "is not the flagship"? Which choice is correct? What to do and who to blame?

In words, the opportunity not to think people are very afraid — maybe just out of habit. But in practice it turns out very attractive. And a huge number of people prefer not to load the brain work wherever possible. Really interesting devices often remain in the shadows, because few buyers think about what they are worth to pay attention to them. But the typical announcements, the content of which is known in the months prior to the presentation from one year to collect a lot of enthusiastic exclamations. Sometimes I think you let Apple or Samsung "dialer" from the 90-ies, but in today's case, with slots for nano-SIM and says "Galaxy S/ iPhone", it would be quite a sold at last year's flagships. Simply because its purchase would seem most of the fans of the brand right. And to understand the details anyway no one. Would quickly put this new revolution and be done with it.

Unfortunately, in such experiments, the company is not yet ready. A pity, would have been funny.

Apple Watch and other smart watches

I'm not a big fan of mobile technology Apple. It so happened that, personally I prefer Android than iOS, and the choice of devices out there many times more. Any specifications, any design, any money. Of course, all this does not prevent me to follow the Apple announcements and read the reviews of all "Apple" devices. Not necessarily strive to possess all the things are fond of. And perhaps for the first time in my memory, the announcement turned out so boring.

Everything, in my opinion, you need to know about the Apple Watch, at the very beginning of the review said Sergei Kuzmin: "Watch Samsung or Sony is for devices with Android. Apple Watch watch iPhone". Although worth mentioning many different devices from less known brands, which perfectly coexist with any smartphone, same as the Pebble Watch. But this is detail.

Apple: dragons, clock and medicine

Smart watches themselves are now pretty doubtful. Notifications of missed events and removable dials is great, but that's what all the rest of their "smart" functions, I don't really understand. And moreover, I will not undertake to judge how comfortable will the Apple Watch in real life. Just the fact that such devices on the market already hundreds, nothing new in this genre in the Apple could not tell. Is controversial, but of course the revolutionary iPhone showed us a good analogue push-button Nokia. Which may be good, but the revolution is close and does not pull. Device as the device, all at the level of the competitors, nothing particularly interesting.

Don't know, maybe someone thinks they are insanely beautiful accessory or a kind of an elite status thing. But what I see in the photo is a completely conventional device suitable for the role more as toys for "geeks" than a fancy decoration. The same Moto 360 look interesting, but nothing classic watch did not say anything.

Separately, I note that the company did not fail to announce the Watch in a gold case. That, strictly speaking, already the first bell. Yes, iPhone has always had plenty of expensive covers, met a reworked version of the apparatus in expensive buildings with Swarovski crystals and so on. But it was the result of the popularity of Apple devices, and not the cause. Many dealers successfully warmed his hands on someone else's success, but Apple didn't need to release an iPhone with a gold case, to somehow prove that this device is fashionable. At the time, the iPhone was plastic, and it does not hurt. Both students and executives.

Someone in the habit of trying to tighten the old song: "you and the success of the iPhone did not believe the iPad frame was called, so with the Apple Watch sit in a puddle". Don't know, maybe. To predict something about the company — employment is really ungrateful. That's just it-it is not about Apple's profits, but about the market itself.

Besides, I have little doubt that Apple will be able to draw in the quarterly reports beautiful sales figures. It even managed Samsung from the first version of their "smart" hours, which at that time was frankly terrible and crude, but still worked with only a couple phone models. But the Apple Watch is still a product of a completely different class, which is long and carefully brought to mind. And advertising support, they will have no less. And a watch will buy in the millions, that was clear even before the presentation. The only trouble is that there is no push in the market of wearable electronics from this announcement will not receive. How were the "smart" watch hateful "thing in itself", still remain. And what OS are they working and what they logo — minor matters.

Fans of the brand can offer a little experiment. For fun, try to imagine that on the case instead of the bitten Apple shows the Samsung logo. And the operating system on which they work, called "Android Wear" c shell "TouchWiz". Well, they still seem unique and revolutionary? Did not have the desire to speak on the topic of what Samsung (the manufacturer of these hours) didn't understand anything neither in the design nor the convenience nor the innovation? Everything is already past, but here comes company a and all show? Or, say, make a joke about the battery life and the life of the socket?

Especially surprising predictions about the imminent demise of pedometers and fitness bracelets. Say, until the Apple Watch they were used by all and Sundry, and now time will cease. Although with the same success it is possible to begin to fear for the fate of a wall clock or, for example, televisions. After the first show time and the second also has a screen. However, in other respects they are completely different products, well not terrible.

Of Course, in the separated term "smart" clock will strike the market of fitness bracelets noticeable damage. For example, the proliferation of smartphones affected the sales of cheap cameras and simple of the players. That's just first, up to the time of "smart" hours we still have to live and not to sink into Oblivion, like some pagers. And secondly, the announcement of the Apple Watch this time, not much closer — if you wish to replace pedometer smart watch can be had for a very long time, some that even have used. But while the producers of any "smart" bracelets suffer more from competition among themselves, especially because at some point the market was clearly all of these pedometers are saturated.

Once again, alone Apple Watch is sure to be a quality product. And someone definitely will like. Especially those who do not ready to look in the direction of the products of other firms. But the beginning of a new era, they will not but from Apple we deep down expected it.

Interesting and the reaction to the announcement of the Apple Watch from other manufacturers. The main slogans are usually two: "we are cheaper" and "From a technical point of view, our products are cooler". Exactly the same thing we saw after the announcement of the iPhone, iPod and iPad. And already it is clear that these slogans do not work. Those who were not going to go to "Apple" products, from all of this, of course, delighted, but CA Apple all these cries do not affect in any way. iPhone or iMac purchase is clearly not in order to save money. And the label of "iPhone killer" has long been perceived as not a good joke and another failed points of the "company killer" does not add. But no, the PR departments of competitors still can not get off the beaten track and either come up with something more original that will really hook customers, or to remain silent.

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Perhaps best of all in this plan received Huawei. Instead of the loud slogans they just announced the cost of the "gold" versions of their new smartwatch. In Germany it is € 400, exactly the same as the basic version of Apple Watch. While in appearance they are (in my subjective opinion) at least not inferior.

Link to news

However, the price itself plays a significantly smaller role than people think. The buyer should understand (or think I understand) that he receives for his money. For the unique and revolutionary, from his point of view, the device, he will pay even more than going to. And in typical, unremarkable, even the useful device will prefer to save money.

Another thing is that their idea of perfect. Someone first looks for a fashion brand, some for specifications, some for design. The same Apple Watch, many believe the revolution is simply because it is the first watch from Apple. No matter what all of this has been on the market and so the sooner it was "wrong", and now suddenly become "right". And let me personally this approach is not very close, he also has the right to life.

Personally, I'm much more interested in hearing about "smart" hours Oppo. They say that the company has managed to develop a unique charging system where the battery hours will be charged in literally 5 minutes. If this is true — it's great. And eliminates the main problem of smart hours on Android Wear and iOS — small time of Autonomous work.

on the one hand, it sounds like an outright fiction. With another — work in the field of fast charging a company is a very long time. The same Oppo Find 7 supported proprietary VOOC, thanks to which the battery has been charged to 3/4 in just half an hour.

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HTC

All week at the network actively walk rumors and leaks about the new smartphone of this company. It would seem, had just been shown the HTC One (M9), what else to expect? But there is every reason to assume that HTC will soon present an improved version of its flagship. Perhaps in different versions for different countries.

It's Funny that at the time, HTC have stepped on the same rake. At a time when the company was at its peak, she began to announce several flagships in a row. And they had a similar design, more or less comparable price and almost the same name. Users didn't like it — had to compare the devices to each other, to grasp the characteristics, to read reviews... and the fear that a huge amount of money wasted on "not the actual" flagship of the entire line.

At the moment we can assume that the new flagship will receive two versions. One of them will be for China (code name — HTC One E9) and the second version will be international (code name — HTC One M9 Plus).

In a recent interview with the Director of the American branch of HTC said something like this:

Looking at the HTC One (M9), with clear conscience I can say that we have released the best premium device on the market. And we don't intend to. Towards the end of the month we will show you something very interesting that will be very different from Samsung smartphones and the iPhone.

Sounds intriguing. But especially trust all these big words I wouldn't — no matter how things really are, and managers that rank just have to do a good mine at any game. And the same M9, with all its pros, rather evolution than revolution.

According to the available "alive" photos still did not really understand. It is not quite clear how many cameras will be in which version — some images visible signature dual HTC Dual Camera, but others are nothing like this. Also on some pictures you can see the physical button below the display similar to a key in SGS.

If you believe the rumors, the smartphone will get a screen size of 5.2-inch with a resolution of 2560x1440, the Snapdragon 810 processor and 3 GB of RAM.

Link to news

Motorola

Against the background of the announcements Apple almost unnoticed was the news that the brand Moto Maker service will soon be available worldwide. The official launch of the international version of the service will be held later this month, but in which countries it will be available, and in which then, is not reported.

In my opinion, Moto Maker is one of the most interesting, but the most underrated ideas of recent times. Alas, for most buyers it was too complex and unusual. As it is, hundreds of variants of the same smartphone? Okay we were talking just about the colors — but no, then there's a bunch of obscure materials, from bamboo to Kevlar. No, we're not playing. We need just the best smartphone, not a choice. In this case, it only hinders. Suddenly I choose incorrectly?

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Elephone P5000

I do Not know how the fate of this project. On the one hand, the idea of it is interesting. On the other — it all depends on the necessity of choice. What the modern buyer loves only in words but not in deeds. Than to deal with the peculiarities of different shells, it will be easier to put up with all the disadvantages of the sole that is already on his phone. And in a year or two to buy a new phone of the same company.

Let me Remind you that this is a special smartphone, for which officially there are a number of different shells. In this respect he reminds me of a PC to which no one bothers to put any version of Windows and some distribution of Linux or some other OS.

Currently officially available firmware six: MIUI, CyanogenMod, EMUI, TouchWiz, YunOS, Android 4.4.2 KitKat and Android 5.0 Lollipop.

As for the characteristics of the smartphone, they are quite decent. Even not the top.

  • Screen size of 5-inch with a resolution of 1920x1080
  • Eight-processor MediaTek MT6592 (1.7 GHz)
  • 2 GB RAM
  • 16 GB internal memory, slot for microSD
  • Use Main camera 16 MP, front camera 8 MP,
  • Battery 5 350 mAh

Link to news

Instead of an epilogue

Life is such a marvellous thing in which you need to constantly make a choice. And be able at least approximately to calculate its consequences – through logic, intuition, or anything else. At first it is very difficult, but with age it starts to turn. Practice is a great thing.

In this respect, the choice of the mobile device is no different from any other solution. Even if you delegate your authority to someone else (the seller-the consultant who wrote the review, the journalist, the familiar "boom", the opinion of the crowd) – to disentangle the effects of you still. You will indefinitely look extreme, but the situation will not change. And if for you it's as though something important, then isn't it better to try to understand what you choose and why, not just blindly follow fashion? And should we be afraid to do not all, if the machine you buy these all for yourself?

Ssilki na proshlie vipuski:

  Novostnoy daydzhest №42. Osnovnie sobitiya MWC 
  Novostnoy daydzhest №41. Chto mozhet bit prosche vremeni? 
  Novostnoy daydzhest №40. Bezumnoe chaepitie 

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