The first conference on innovative technologies augmented reality AR Conference will be held in Moscow at the end of this year

November 14, 2014 the residents and guests of the capital will be able to get acquainted with modern technologies of augmented reality (Augmented Reality). AR), its trends, prospects and applications.

This event as AR Conference on open spaces of Eastern Europe, many have been waiting for a long time, because in almost every business there is a possibility to use AR technology. Such innovations provide an opportunity to improve the effectiveness of brand promotion and sales, reduce advertising costs, increase engagement, loyalty, and the number of clients. AR technology is already widely used in science, education, medicine and many other fields.

The Main goal of the AR Conference is to acquaint the visitors with the new possibilities of using AR technology in everyday life and in marketing, PR, entertainment, innovation, scientific and even secret projects. These technologies allow us to move to a new level of interaction with the digital world and will be fully immersed in it, while not abandoning their usual environment.

The conference will be:

• to discuss the trends and key aspects of the use of AR technologies in various fields of business and science;

• presents the best advertising, gaming and entertainment cases with the use of these technologies and an overview of wearable AR-gadgets;

• demonstrated the best AR-application Startup-projects and many other things, You may not even guess.


• top managers, representatives of the marketing and PR departments of advertising and media agencies, investment and financial companies, as well as various foundations, corporations, technological parks;

• investors and business angels;

• the representatives of the state of the segment.

AR Conference will be held in the format of reports and presentations from key experts in the sphere of the AR technology. Classic conference will become an exciting test drive innovative wearable gadgets and advanced technology.

Thanks to the leader in the international exhibition business of the company SmileExpo, all guests AR Conference will have a unique chance to experience live the AR technology, to communicate with experts and market leaders, to make useful business connections, find new solutions for their business and investment, and may be promising sign a contract for several million.

The Conference will be held in an unusual format: in addition to traditional lectures and presentations, the event will become a kind of test drive gadgets, designed with augmented reality technologies.

At the conference will include speakers with their own unique presentations on the subject AR:

• Ivan Unitsky, Executive Director GiveAR, who will talk about the use of AR technologies in advertising;

• Eugenia Soboleva, PR Director PlayDisplay, which will make a presentation on the topic "MagicmARketing: how to create value and motivation for the consumer. Practical advice for monsters and start-UPS;

• Leonid Bugaev, creative Director at NordicAgency AB, as an expert in marketing communications, will present an overview of high-tech AR-solutions in B2B and B2C segments;

• Valeria Kholodkova, EligoVison, will talk about the use of augmented reality in "serious games";

• Sergey Solyanik, SEO SpiderGroup, will speak about the AR technology in marketing and sales;

• semen Yakushev, Goodwin, will present an overview of the international market and examples of the use of AR in various fields of business;

• Anton Chopin, marketing Director at PWRG, will discuss the use of AR in the exhibition activities of the company.

All guests of the event will see how merge real and virtual worlds, how is the integration of digital information in the form of text, images, video, sound objects and phenomena of our everyday life.

AR Conference is an opportunity to migrate to the new level of knowledge and capabilities, which interact with the digital world and modern technology. You will see innovative AR-inventions and developments that are already actively used in business and even in life.

Do Not miss such an important tech event this fall - AR Conference, which will be held only for ONE day, the 14th of November in Moscow Artplay center of design.

Detailed information about AR Conference on the event website