A New category of large smartphones "phablets" has grown over the last quarter in 3 times, ceasing to be a rarity in the Ukrainian market and setting the trend for large diagonal.
Device that is larger than the average smartphone, but smaller than a tablet, has already received the common name "shades" ("tablet + smartphone") or "phablets" (eng. "phone + tablet"). Phablets are smartphones with a diagonal from 5 to 7-inch, whose functional characteristics combine the advantages and size of a tablet with the convenience and capabilities of a smartphone. The power of some of the phablets are quite comparable to the capacity of the average laptop.
Analysis of the mobile market in Ukraine shows that in the third quarter of 2013 the sales of smartphones with a diagonal of 5-inch was about 50 million UAH ($ 6 250 000), which is 3 times more than in the last quarter, according to the network of gadgets and accessories Citrus, referring to a joint study by GfK Ukraine. "Today, phablets have become compromissum and cost-effective solution for those who needed both a smartphone and a tablet, but who would not want to purchase two devices," said Victor Soloshenko, Director of marketing network Citrus.
Appeared on the market two years ago, the Samsung Galaxy Note was the first and only representative of the XXL smartphone with a large screen outside the box. Today such devices have appeared in the portfolio of almost all the key producers, as the flagship Samsung, HTC, Sony, LG, and B-brands: Asus, Huawei, Lenovo, and are present in all price categories from 2 to 7 thousand UAH (from $ 250 to $ 875). And if 2 years ago the big screen was added solidity to the owner of such a smartphone, but today it has become rather a functional necessity.
"Today, due to their availability in different price categories phablet can afford any Ukrainian, choosing the preferred size of a smartphone from XL to XXL, case material, one or 2 SIM cards, water resistance and more," said Victor Soloshenko. "According to our estimates in the fourth quarter, sales of phablets will grow even more – they will become desirable acquisitions for the New year for those Ukrainians who still couldn't choose between a smartphone and a tablet or who lacked the diagonal of your smartphone".
According to market insiders, in 2013 already claims to be the year of phablets, particularly thanks to the emergence of anticipated new – LG Optimus G Pro (5.5-inch screen), Samsung Galaxy Note 3 (5.9-inch screen), HTC One Max (5.9-inch), Xperia Z Ultra (6.3-inch), the Huawei Ascend Mate (screen of 6.44-inch), and others.