The Sony Xperia Z is the main flagship of the Japanese company. It was opened to the audience in the first week of 2013 at CES 2013. And it was an effective strategy for Sony.
According to analysts, Sony could sell 4.6 million units Xperia Z in just 40 days.
There are several reasons why Sony Xperia Z became a bestseller. First, the Sony Xperia Z was announced in the first week of 2013. And it was much earlier than the flagship HTC One, LG Optimus G Pro and Samsung Galaxy S4. Global deployment Sony Xperia Z began in March, while most of the shops were still expecting the HTC One, Samsung Galaxy S4 and LG Optimus G Pro.
Second, the functions of the Sony Xperia Z. a 5-inch FHD display, water-tightness, dust proof, Exmor RS lens on the camera. That's why the best device on the market. Thirdly, the design of Sony Xperia Z made of glass. Therefore, the device looks very elegant. It comes in white, black and purple colors.
Overall, Sony Xperia Z increased market share of Sony in the smartphone market. But it does not threaten the position of Samsung in the near future.