The Group "M. Video-Eldorado" found out which smartphones were the most popular among Russian buyers in the first six months of 2019. For the first time in the top 5 most sold smartphones includes four models of Chinese brands, a leader was the model of Honor 7A.
According to the Group "M. Video-Eldorado" in the first half of the Russian smartphone market reached 13.5 million units and 216 billion rubles, which is 6% in units and 12% in the money more than a year earlier.
The Most popular smartphone in Russia in the first half of the year 2019 turned out to Honor 7A, the top 5 includes three models of Honor. The rating also included one model from Xiaomi – Redmi 6A and Samsung Galaxy Core J2. In the past four years, in January-June the five most popular smartphones were mostly models of Samsung or Apple.
About 24% of the Russian market in pieces in the first half of 2019 took the Honor. Its sales increased 2.1 times, which was the best result among all brands. Tens of smartphones are available in most price segments (in addition to more than 50 thousand rubles), which allows the Russians to make a choice based on your budget.
In the first half of the active growth of demand for smart phones in three price segments: from 5 to 10 thousand rubles, from 10 to 20 thousand rubles (in the aggregate occupy 70% market share) and more than 50 thousand rubles. The best-selling devices in the lower and middle ranges of steel Honor Honor 7A and 8X respectively. Among premium devices the most popular iPhone XR 64 GB.