The Company Xiaomi has announced that became the winner in nomination "the Best growing grocery brand" version of the international award Best Brands — 2019. The award winners were announced at the ceremony which took place on 9 April in Moscow.
Recall that the Best Brands is an independent international award in the field of marketing, awarded in 2004. This is the only award in the field, which measures the strength of a brand based on two key criteria: economic market success and popularity among customers and is entirely based on the results of a comprehensive, representative research carried out by GfK. This year the presentation ceremony was first held in Russia.
As noted in Xiaomi, Russia is a priority market under its plan for global expansion. In 2018, according to the experts, Xiaomi has demonstrated the most significant growth of supply on the Russian market of smartphones.