The Russian retail company "M. Video-Eldorado" has summed up development of the smartphone market in the first quarter of 2019, noting that the results of the period January-March market growth of 8% in units and 18% in the money to 6.8 million units and $ 112.8 billion rubles. The average price has thus increased year-on-year by 9% and reached 16 500 rubles. In this case, the market leader in unit sales for the first time has become the brand of Honor – he had more than a quarter of smartphones sold.
The market Leader for the first time for the quarter, the brand became the Honor, ahead of Samsung and occupying more than a quarter of the market. The demand for devices of this brand have increased year-on-year by 2.5 times. Earlier in 2018 was leading two brands together – Huawei & Honor – which, at the end of Q1 2018, accounted for about 16% of unit sales.
The top ten most popular smartphones for the quarter includes just six models of Honor, including the smartphone brand is the first three lines. Highest demand in 2019 became the budget Honor 7A, 7A Pro and one of the most popular 8X. In addition Napoh in the top ten were three models from Samsung and one from Xiaomi. For comparison a year earlier in the first quarter of 2018 top 10 models looked quite different: it fell five Samsung models, three Honor and two Apple, and iPhone SE ranked first.
The Five leaders of the Telecom market in unit sales remained unchanged 2018: Honor, Samsung, Apple, Huawei and Xiaomi. Thus, three brands of five – representatives of China, indicating continued strengthening of the Chinese players. The share of Chinese manufacturers in unit sales is approaching 50%.