40% of the current Samsung users will abandon the brand

In the segment flagship devices, great importance is the brand name that is and reliability, tech support, device status, etc. Despite strong competition in this segment, a large share of sales of Android smartphones were Samsung products. However, the situation of explosive Galaxy Note 7 has undermined the credibility of the brand.

Company Ecommerce solution conducted a survey of thousands of owners of Samsung smartphones in the United States (main market South Korean company) and found that 40% of respondents in the future I plan to abandon Samsung products. Of these, only 70% are going to continue to use Android devices (8% waiting for the smartphone from Google), the remaining 30% plan to purchase an iPhone 7.

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