In the segment flagship devices, great importance is the brand name that is and reliability, tech support, device status, etc. Despite strong competition in this segment, a large share of sales of Android smartphones were Samsung products. However, the situation of explosive Galaxy Note 7 has undermined the credibility of the brand.
Company Ecommerce solution conducted a survey of thousands of owners of Samsung smartphones in the United States (main market South Korean company) and found that 40% of respondents in the future I plan to abandon Samsung products. Of these, only 70% are going to continue to use Android devices (8% waiting for the smartphone from Google), the remaining 30% plan to purchase an iPhone 7.
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